Humble Troll Coffee

The Brief

Create a coffee brand for Mission Texarkana, a nonprofit serving the homeless community, inspired by their unique identity as “trolls under the bridge.” The brand must honor their clients’ experiences as often overlooked individuals without compromising their dignity.

Collabs: logo & website, Jeremy Johnson Design;  illustration, J. Ben Moss; truck & coffee cart wrap/install, Digital Effects

Services provided by For All Brandkind

    • Name Development
    • Brand Identity & Standards
    • Graphic Design
    • Illustration
    • Photography
    • Copy Writing
    • E-Commerce Website
    • Vehicle & Coffee Cart Wraps
    • Social Media Content
    • Promotional Items
    • Coffee Bag Designs
    • Point of Sale Graphics
    • Earned Media Coverage


The brand launch event created a buzz, drawing earned media and social media attention even with the client choosing to do no paid advertising. The coffee has become such a hit that they’re struggling to keep up with demand. Bags of their whole bean coffee are available at Tacos 4 Life in Texarkana, where the owner reports that sales have doubled since the rebrand.